India is an important emerging market for wines. India’s immense and evolving consumer population presents a sizable number of opportunities. Although traditionally and even today, whiskey and rum continue to dominate alcohol consumption with the consumer in India. However, the increasing availability of locally produced coupled with the availability of imported wines over the last decade has improved significant consumer interest in wine.
The rapid urbanization, changing lifestyles, rising disposable incomes plus the world’s largest youth population has further contributed to wine’s popularity in India. Particularly among the upper-middle-class urban consumers.
Findings on India Wine Insider 2017 reveal what do consumer know about their wine. Consumer Insights from the study uncover the consumer realities and help identify future opportunities for growth.
Wine is increasingly becoming a ‘mainstream drink’. Which is being consumed across a wide range of occasions. Both at home and at restaurants/bars. Consumers are showing a strong preference for drinking wine at home with family members. Which reflects that wine is gaining cultural acceptance within Indian households. In restaurants, wine is being mostly consumed during large gatherings, casual or fine-dining meals. Read more