The big detergent brands from the stable of Hindustan Unilever and Procter & Gamble either lost market share to regional and local brands or showed signs of fatigue. This is from the standpoint of market-share gains. The year wasn’t the very best either for Nirma — the original local challenger to the transnational detergents brands.
Data from market researcher Euromonitor show that homegrown detergent brands such as Ghari, smaller private labels, and other regional players together gained about 100 basis points (bps) in the Rs 20,000-crore laundry market that is still dominated by the Big Three above. Read more