THE AGE OF ‘SHORT-LIVED’ CONTENT IS HERE. ARE YOU READY?


Not many moons ago, the gold standard in content creation was to pass the test of time. Content which has a long shelf life.
 
Longer the shelf life higher the possibility of immortality for the creators (am exaggerating a bit, but let it be). And with this illusion, the writers and creators stretched all the sane and insane limits. But it looks like, work that would stay relevant appeals and is remembered for centuries is a bygone. And this is not particularly true in the realm of online – point in case T20 Vs Tests. Read More

 
 

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